Organic By Any Other Name Smells

written by: Charles Marqulis

Organic By Any Other Name Smells

The organic industry is growing stronger every day, with ever greater consumer demand for organic food and other products. Unfortunately, some companies take advantage of the demand for organics by falsely marketing their products, making huge profits by hoodwinking consumers.

For example, you may be familiar with “Organix” brand personal care products. This line of more than 60 shampoos, conditioners, and other hair and body care products are sold widely at Walgreens, CVS, Rite Aid, Walmart and other major drug store chains and retailers. Yet despite the organic branding, most “Organix” products contain virtually no organic ingredients.  Consumers who buy the products because they support organic personal care products that are better for their families and the environment are being scammed by a company that couldn’t care less about the integrity of the organic movement.

Don’t let Organix get away with it! If you have purchased Organix products and are concerned that these products are not actually made with organic ingredients, you can contact CEH (Charles@ceh.org) to learn more about a class action lawsuit that our attorneys are looking into.

Even more galling, Vogue International, the company that makes Organix products, acknowledges on its website that it is using organic marketing only to capitalize on the demand for products made with organic ingredients. Vogue says, “Seizing the opportunity of the public’s higher consciousness of organic ingredients, Vogue developed Organix® … a mass appeal brand designed for the consumer who is more aware of the integrity of ingredients.” Playing on the appeal of organics without taking any of the hard steps other companies take to produce actual organic products has worked out well for Vogue – since introducing Organix in 2006 they’ve made tens of millions of dollars from unsuspecting consumers.

Vogue says that its Organix products contain “organic active ingredients,” but none of their products display the name of a third-party organic certifier, and none of their products’ ingredient lists show even a single organic component. Without identifying any organic ingredients, consumers have no way to know if there is anything organic about the products. The ingredient lists on some Organix products do show potentially harmful chemical additives that should have no place in truly organic products, like methylchloroisothiazolinone, limonene, and DMDM hydantoin, substances that recent studies have linked to potential developmental harm, skin toxicity, and allergenicity.

With its fake organic products, the Organix brand undermines the entire organic movement, by confusing consumers and eroding confidence in the organic marketplace. Organix is also cheating responsible personal care companies who invest a great deal of time and money to produce products that meet the strict organic standards that consumers expect, and that the law demands.

Don’t let Organix get away with it! If you have purchased Organix products and are concerned that these products are not actually made with organic ingredients, you can contact CEH (Charles@ceh.org) to learn more about a class action lawsuit that our attorneys are looking into.

Ladies love your hair and it will love you back.

As always thanks for reading, peace and love!!!!